Redwing Solutions added another feather to their crown by winning the digital mandate for Hamdard Safi

Company Brief

National, September 6, 2013

Redwing Solutions an experiential digital solution company has bagged the digital marketing mandate of Hamdard Safi following a multi-agency pitch.

The agency's Gurgaon branch will handle the business and the mandate covers but not limited to SEO, SEM, Paid Media and Social Media.

Mr. Tarundeep Singh Rana, Sr. GM- Marketing and Mr. Nilotpal, brand manager, Hamdard India, elaborating on the insight behind the campaign said “Our research has shown us that there are many men in our country who have been closet users of SAFI. The campaign is an endeavor to directly connect with the young male target audience, while maintaining affinity with the core female TG. Today’s youth has highest affinity with online medium hence the all-up digital marketing tactic would help us to reach out to maximum number of core TG.

“As part of this captivating mission, we are focused on maximizing our competitive edge via online opportunities; and, not merely using SEO, SEM, Paid Media and Social media as individual channels, but as a synergistic, holistic strategy that recognizes the kind of targeted TG and helps us connecting and engaging with the growing trend of blurring professional and social spaces and networks to an ‘always on’ generation,” he explained.

The hunt for the right kind of agency stopped at Redwing Solutions, who we found to be innovative and strategic in their approach and would surely be our digital partner ‘to help solve business challenges’ rather than offer fragmented solutions, and hence we chose to go with Redwing Solutions, he concluded.

Akkash Srivastava, Founder and CEO, Redwing Solutions, said, “This is a great accolade for us and definitely the most successful win. We are extremely excited and sincerely believe that digital can be leveraged to gain a competitive advantage in the market, and Redwing Solutions looks forward to pull the brand visibility and give it a fresh brand appeal and hence providing it the most stimulating brand positioning and reach.”

To help maximize the reach and engaging the young target audience, we are urgently looking at tie-up with publisher networks, so here’s a loud shout-out for them to get in touch with us via email or calling us on the number provided, he added.

For More details visit http://www.redwingsolutions.com

For further information, please contact

Redwing Solutions

Akash Srivastava

Mobile: +91.9811806698

Email: akash@redwingsolutions.com