Tissot, the leader in tactile technology, unveils its stylish advertising campaign “You Touch It Tells”. It demonstrates the iconic Tissot T-Touch Expert’s tactile functions in a dynamic new light.
The new global Tissot campaign will leave you at the edge of your seat. It takes a fast and dynamic angle to showcase the instrumental tactile functions of the Tissot T-Touch Expert that, you will see, suits any situation. Action, thrill and adrenaline are on the menu, as it communicates Tissot’s passion, energy and innovative spirit through the fast and world-renowned sports with their respective World Championships, for which the brand is the Official Partner. This advertisement will take you on the ride of your life to experience and measure some of the most sensational moments you could ever encounter, including the minute you meet "the one".
Filming took place in many exciting locations, such as in one of most exclusive clubs of Paris and in the greatest arenas and circuits around the world as they were filled with the electric atmosphere of World Championships. The commercial is produced in 10-, 15-, 20- and 30-second versions that will run from November 18 both on television and in cinemas worldwide.
Tissot knows you will not be able to get enough of it. That is why they created an application to give you a little bit more. It provides a fully interactive account of the complete film. Touching the screen at any time or place will provide you with information you would like to know but would never dare ask about; whether it is regarding the atmosphere, people, objects, and anything else you put your finger on. Touch and it will tell. Additionally, it will allow users to discover the tactile functions of the Tissot T-Touch Expert as if it was right there on their wrist, giving them access to all the tools. The application is available to download from AppStore and Google Play.
For Tissot, “In touch with your time” is far more than an advertising claim. This phrase expresses the brand’s DNA; its proven dedication to being perfectly in tune with the technology and tastes of each era. Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura Mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in more than 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss watches, as well as Official Timekeeper and Partner of MotoGPTM, FIM Superbike, FIBA, AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey. With the latest innovations in its communication and product, Tissot presents impressive proof of its signature, “Innovators by Tradition“.www.tissot.ch
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