The name Titan has always been connected to gift giving. This time the iconic Indian watchmaker is back with a new chapter to The Joy of Gifting - a campaign that celebrates the uniqueness of a moment when a gift changes hands.
The creative brief to the agency asked that buyers look at brand Titan, the original owner of the gifting platform, in a brand new light.
The television commercial created by Ogilvy India takes place in a bustling outdoor lunch with friends. The story follows a young man who is trying to propose to a young lady. The man's awkward sincerity, the colourful setting, the woman's reaction and the improvised "wedding ring"; it all comes together to create the kind of moment that makes a gift really special.
Piyush Pandey, Executive Chairman and Creative Director, South Asia, Ogilvy & Mather: Titan is a role model for today's youth. This commercial captures today's life layered with the music that is emotionally owned by Titan now. It builds on Titan's gifting idea and adds a new layer of commitment which Titan has always stood for. I enjoyed working on this commercial and my team and Prakash Varma's team have delivered beyond my expectation. Enjoy.
Joono Simon, Executive Creative Director, Ogilvy South, India: While gifting as a notion is central to this commercial, it also reminds us that life’s best moments are as spontaneous as they are fleeting. Every ticking second is filled with possibilities and it’s delightful to see how human emotion can immortalise these fleeting moments.
The television commercial is produced by Nirvana Films and directed by Prakash Varma.
CREDITS
Executive Chairman and Creative Director, South Asia - Piyush Pandey
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