Paytm rides on the T20 fervor, goes big on this IPL season

Company Brief

New Delhi, April 15, 2014

Paytm, India’s preferred destination for shopping, online recharges and bill payments for Mobile, DTH, 3G data and utility services, today announced its plans for the upcoming IPL season 7. As one of the major initiatives during the IPL season, Paytm has tied up with Pepsi for a marketing campaign “Is T20 season harr koi jeetega". A new TV ad featuring Bollywood star Ranbir Kapoor will also be launched at the starting of the league to promote the consumer promotion campaign. The TVC will be actively promoted during IPL season across multiple TV channels as well as in various cinema chains.

Paytm has also announced a mega shopping festival coinciding with IPL season during which it will be giving away shopping vouchers worth up to Rs 2 lakh to lucky shoppers along with upto 200% cashback on mobile recharges making it one of the biggest promo online. Further, identifying with the adulation of cricket fans for their loved teams, Paytm will also be introducing several IPL merchandise on its mobile marketplace that includes IPL teams branded t-shirts, caps etc.

Speaking about Paytm’s marketing plans for IPL, Vijay Shekhar Sharma, CEO, Paytm commented “IPL has always been a cornucopia of brands attracting wide attention from cricket frenzied fans. This is the most apt time to connect with customers and strengthen brand recognition. Being a customer centric brand, Paytm values its patrons. We always want our customers to enjoy extra benefits and in fact, this has always been a driving force behind all our consumer initiatives including the ones that we are introducing during this IPL season. We always ensure that we have something for every customer, so keeping this in mind we not only have offers for customers using our recharge and utility bills payment services but also for those shopping through our marketplace. In India, cricket enjoys a cult status and we are confident that these initiatives during IPL will help us in engaging with more and more consumers directly.”

Lucky Paytm customers will also get a chance to chat with cricketers Gautam Gambir and Dinesh Karthik. The winner will be chosen through a lucky draw.

For Paytm–Pepsi offer, consumers will be offered free recharge of Rs. 15 on their prepaid mobile recharge and postpaid mobile bills. The offer coupons will be available with all 1 litre and above Pepsi, Mirinda, Mountain Dew, 7up and Slice bottles as well as Kurkure (Rs 30 plus packs, all flavours) and Lays packs (Rs 35 packs, all flavours).

For further information, please contact:

Value 360 Communications - An Affiliate of Huntsworth

Ashish Kumar Sahoo

Mobile: +919958182658

Email: ashish@value360india.com