Being Human Clothing launches its Spring Summer 2014 Campaign

Company Brief

National, May 01, 2014

Being Human Clothing, which is present in over 15 countries, announces the launch of its Spring Summer 2014 collection. Keeping in line with current global trends, the collection boasts of vibrant, fresh colors, fluorescent accents and earthy tones.

The campaign designed by Pulp India and shot by photographer Haider Khan, has been shot outdoors, and captures some candid moments between brand ambassador, Salman Khan, and his family. Speaking about the campaign and the collection, Manish Mandhana, Managing Director of Mandhana Industries Ltd says, “At Being Human Clothing, we strive to bring to our consumers the best of international fast fashion. With every season, we’re expanding our product portfolio which now includes t-shirts, shirts, polos, hoodies, denims, chinos, track suits, shorts and flip flops for men and women. The current campaign is infused with warmth and is a continuation of the first campaign we shot with the Khan family where we have tried to capture the brand values of love, care, share, help, hope, joy and respect."

The collection is currently available in all Being Human clothing stores globally.

On the brand, Being Human founder, Salman Khan says, “Ours is a clothing line with a heart where the royalties from every purchase are used for the foundation’s education and healthcare initiatives. The response to the clothing line has been extremely positive and we thank everyone for their support."

About Being Human Clothing

In a unique licensing arrangement with Being Human - The Salman Khan Foundation, Mandhana Industries has brought out a clothing line with a heart where royalties from the clothing line support education and healthcare initiatives of the Foundation. With an exclusive global license to design, manufacture, retail and distribute Being Human Clothing, Mandhana Industries Ltd launched the brand in 2012 in Europe, followed by Middle East and India. As of 2014, Being Human Clothing is available in more than 14 countries worldwide: Bahrain, Belgium, Dammam, Doha, France, India, Jeddah, Jordan, Kuwait, Oman, Pakistan, Riyadh, Spain and UAE. And, Being Human Clothing has over 300 retail and 7 online selling points worldwide including 120 retail and 4 online selling points in India.

Being Human Clothing offers to its customers, a world–class fashionable product coupled with the satisfaction of doing good. It sells through Mandhana Industries Ltd has envisioned Being Human Clothing as a global brand that encompasses within the best of global fashion and quality as well as the satisfaction of getting attached to and contributing to humanitarian initiatives. For more information about Being Human Clothing, visit us at www.beinghumanclothing.com.

For further information, please contact:

Crosshairs Communication

Gauri Pandey

Mobile: 9873381659

Email: gauri@crosshairscommunication.com