Xylys creates the 25th Hour to help people stay inspired

Company Brief

National, June 5, 2014

Finding time to follow your passion and be true to your heart, pushes you to make time for who you really want to be. Those who Stay Inspired, find the time to craft their dreams to reality. From waking up a few minutes ahead of the alarm going off and soaking in the quiet morning, to being absorbed at the typewriter late at night – Farhan Akhtar pushes the envelope to live just a little more in the latest television commercial from Xylys. Xylys, is crafted on the philosophy that truly successful people always stay inspired.

The 25th Hour campaign from Xylys by Titan looks at life from the perspective of a man without the interference of any other. Farhan Akhtar challenges the boundaries of 24 hours in this beautifully crafted commercial. The exceptional conception of the commercial resounds Farhan’s personal belief in - "It is never too late to be what you might have been", as once quoted by the famous George Elliot.

Speaking about this unique TVC, Mr. Rajan Amba, Global Marketing and Product Head, Titan Company Ltd. said, "Xylys exemplifies the legendary finesse of Swiss watchmaking and the brand mirrors the zeal to create perfection. Xylys is also a watch brand that is by the inspired and for the inspired. With this new commercial featuring Farhan Akhtar, we aim to connect with the restless spirit of today’s India. These are people who believe that if you truly love something, you will find your 25th hour to make time for it, regardless of how busy you are. Each effort portrayed by Farhan Akhtar strives to achieve his own idea of perfection in the creation of the 25th hour."

Xylys is a collection of premium Swiss watches, designed and made with delicate craftsmanship. Xylys watches from the brand exude attitude and refined taste.

For further information, please contact:

Rediffusion/Edelman

Richa Bahl

Mobile: +91 81305 44688

Email: richa.bahl@edelman.com