Media news
National, August 21, 2014
Marketers still wonder why to do a digital campaign? What results do they deliver? Digital agency Frog Walks Out recently worked on AirAsiaGo account. The digital campaign has shown some amazing results. The Facebook page has got over 50,000 user insights in just three days, traction on AirAsiaGo website through social media page was over 20,000 in first three days. Over 6000 people have played Happy-Go-Lucky game and became part of campaign. The total engagement on page reached about 20,000 in just three weeks.
But, how did we do it?
When AirAsiaGo mandated us to drive traffic into its fast growing travel portal, we decided to rejuvenate their newly launched India's FB page to help drive traffic. We wanted to make buzz with an activity that engages potential customers. A promotion idea is obvious, but it had to be fun for people to participate in it! Further, it had to also capture and showcase the several features offered by the main portal.
The Idea
Faced with this tactical objective, our team of programmers and digital strategists made a quirky Facebook Slot machine. This slot machine titled 'Happy-Go-Lucky' works similar to a real life slot machine, but with a twist. The challenge was to play the slot machine and hit the right combination of flight, hotel and activity. To make this application more engaging, the slot machine throws in comments to keep the user clicking on the lever, until he gets the combination right. On getting the combination right, user gets a chance to be part of the lucky draw.
For further information, please contact:
Frog Walks Out
Ujjwal Agrain
Mobile: +91 9473420536
Email: ujjwal@frogwalksout.com
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