CNBC & Burson-Marsteller reveal results offirst-ever CNBC/Burson-Marsteller Corporate Perception Indicator

Company Brief

National, September 25, 2014

Today, Burson-Marsteller, in partnership with CNBC, has unveiled the results of The Corporate Perception Indicator: A Global Survey from Main Street to the Executive Suite. Conducted with Penn Schoen Berland, with sample developed by another WPP firm, Kantar, this survey reflects interviews in 25 global markets with 25,000 individuals in the general public and 1,800 senior corporate executives. Please find attached the global announcement release.

Commenting on the survey, Prema Sagar, Principal and Founder, Genesis Burson-Marsteller said, “We are happy to see that the Indian public and business leaders believe that corporations are playing a positive role in job creation, economic growth and especially in social responsibility. The CEOs role in communication is pivotal today, as people view them as most powerful and respected people in society.’

Given below are some of the topline India findings:

In India 73% of the general public and 87% of business leaders view corporations as a source of hope. Indians (61% of the general public and 72% of business leaders) said they feel that it is a good thing when corporations are strong and influential because they are the engines of innovation and economic growth

Healthcare: Sixty-five percent of consumers in developed countries say the government is responsible for providing health care, but the United States is a major exception. In the U.S., only 37% of the general population says the government should provide healthcare coverage; 29% say individuals should be responsible; and 21% say corporations should be responsible. In India, 65% percent of the general population and 55% of business leaders say the government should be responsible for providing health care

Retirement: Business executives around the world agree that corporations should have an obligation to provide retirement benefits to employees. In India, 80% of the general public and 81% of business leaders hold this view

Social Responsibility: Nearly one-third of the executive suite in the developed world says corporations are becoming less socially responsible. That view is especially prevalent in Western Europe where 52% of Germans, 46% of French, and 45% of Dutch say corporations have become less socially responsible over the past decade. In India, 87% of business leaders and 77% of the general public believe corporations have become more socially responsible over the past decade. Indians also have a strong appetite to hear more from corporations about social responsibility

CEO Reputation: In the U.S., 47% of the general population identifies CEOs as among the most powerful people in society, but only 9% view them as among the most respected. Indian people look to CEOs as amongst the top most powerful and respected people in the society, giving them a position of leadership.

For further information, please contact:

Shilpa Karthik

Mobile: +91-98117. 93973

Email: Shilpa.Karthik@bm.com