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Fastrack's new take on Move On

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National, October 27, 2014

You’re enjoying an evening stroll with your friends and someone just dumps an empty bag of chips on the sidewalk. Infuriating isn’t it?

The new series of TVCs from the brand takes on common irritants that cause an inconvenience in everyday life and tackles them in its trademark quirky and irreverent manner. The latest campaign from Fastrack is a fresh take on the brand’s motto Move On. Common irritants like littering are one of the issues that the brand brings to light in its new series of films and takes action to teach the perpetrators a lesson.

As always, Fastrack breaks through traditional stereotypes by highlighting the counter-intuition that taking a stand against social irritants is, in fact, perfectly attuned with being fashionable and cool! The youth today have an opinion, and Fastrack’s campaign gives their attitude a voice. By the end of this Fastrack judgment, the perpetrators know that it’s time to move on as youngsters aren’t ignoring them anymore.

Move On. It’s Fastrack’s philosophy, its mantra, its battle cry and the head-lining track of its record. This simple phrase is the expression of the way the brand thinks, operates, communicates and works. It’s a blueprint for all that is Fastrack.

To view the TVC on YouTube, visit:

To view and download the TVCs, visit:

https://edelmanftp.box.com/s/6isoi4v05ol429osgaz8

Campaign Details:

TVC duration: 30 sec

Creative Agency: Lowe Lintas

National creative director: Arun Iyer

Executive creative director: Rajesh Ramaswamy

Unit creative director: Lohith Chengappa

Creative: Sooraj Pillai, Gopi Krishnan and Mishti Srivastava

Executive Director: GV Krishnan

Business: Anand Narayan, Kunal Madhavdas and Joshitha Thimmaiah

Director: Ravi Udyawar

Production House: RU Films

Exposure (mediums used): TV & Digital (You Tube)

Media Planning: Maxus

For further information, please contact:

Swati Mehra

Mobile: +91 99584 77331

Email:Swati.Mehra@edelman.com

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