autoX celebrates its 100th issue by driving 5,578kms from Delhi-to-Kanyakumari, and back, in 76-hours non-stop

Company Brief

New Delhi, February 27, 2015

autoX, the fastest growing Indian motoring magazine, celebrates its 100th issue by successfully completing the 100-hour challenge, as well as having a 100km race between 3 modes of transport – a car, bike, and cycle.

autoX celebrates its 100th issue in March 2015 by creating its most exciting and unique issue yet. The aim of the ‘100-Hour Challenge’ was to cover almost 6,000 kilometres in 100-hours – the rationale being that achieving an average speed of 60km/h should be possible on the current network of Indian highways. In fact, the team managed to complete the 5,578-kilometre journey from Delhi-to-Kanyakumari, and back, in just 76-hours – proving that our road infrastructure, and especially the North-South corridor, is greatly improved. Their vehicle of choice for this gruelling challenge was the Audi A3 2.0 TDI. The car performed absolutely flawlessly for 76-hours non-stop, as it kept the team completely comfortable during this epic drive. To complete this challenge, the team crossed 9-states, 80-tolls, and filled 80-litres of diesel.

The second challenge to mark the 100th issue was a 100-kilometre race between three modes of transport – a car, bike, and cycle. The race was conducted at India’s only F1 track, the Buddh International Circuit, and the contestants consisted of the Mini Cooper D, Triumph Daytona 675, and 6 cyclists from Team Kinshi – an amateur road-racing team from Chandigarh. The 20-lap race covered 102.8-kilometres. The bike won with a time of 57 minutes and 10.6 seconds, followed by the car just 2.5 seconds behind, while the fastest cyclist managed to complete this gruelling test of endurance in 3 hours, 13 minutes and 47 seconds. In addition to these two exclusive features, the 100th issue also includes test-drives of the new Hyundai Verna and VW Jetta, a ride of the highly anticipated Scrambler Ducati, and a look at the next generation Audi R8 supercar and Porsche Cayenne SUV – and, of course, much-more more.

“This issue is full to the brim with the brazen, non-conformist, optimistic approach that’s brought us this far. Really it’s just epitomized by the fun we have while doing what we do. First, we came up with the idea to drive for 100-hours straight. When that wasn’t enough, we decided to race for 100 kilometres – all this in the name of science of course,” said Dhruv Behl, Founder & Editor, autoX.

This 100th issue is a milestone for autoX, as it encompasses 100-issues of passion and commitment towards delivering the highest quality content to Indian consumers and enthusiasts. autoX provides objective vehicle reviews across the spectrum, and is also the only motoring magazine to conduct monthly performance testing at the Buddh International Circuit. Exciting features, with a bit of a twist, and motorsport are taken equally seriously as well, while some of the most exhaustive tests ever conducted are made available via autoX’s international partners at Quattroruote – Europe’s most authoritative car magazine, and the only publication in the world that has its own test track. All of this enables autoX to provide Indian readers with the best motoring content in the world.

The 100th issue is available for sale at stands across the country for just `100/. A digital version of the magazine is also available from the digital newsstand Magzter (www.magzter.com). Special features and videos are available via the autoX website and social media platforms, which can be accessed via www.autox.in.

For further information, please contact:

Megha Puri

E-mail: meghap@eigroup.in

Mobile: +91 9811819526