Avantha group appoints Adfactors Advertising, New Delhi, as the Strategic And Creative Agency for Thapar University and Lm Thapar School of Management Studies

Company Brief

New Delhi, April 13, 2015

Adfactors Advertising has been appointed as the strategic and creative agency for Thapar University and LM Thapar School of Management Studies. The agency's Delhi office will service the business, which it won after a 3 month rigorous Strategic and Creative pitch.

As per the mandate, Adfactors will support the 59 Year old brand with a Strategic and creative strategy across media for the current session.

Ms. Shravani Dang, Vice President & Group Head - Corporate Communications, Avantha Group mentioned - “ Thapar University with its legacy and recent tie-up with Trinity College Dublin holds tremendous potential to becoming one of the top 5 universities in India. We are looking forward to an integrated solution from the Adfactors team to partner us in the journey.”

Mr. Sanjeev Chaturvedi, Branch Head – Adfactors Advertising Delhi says “We have been investing in people and processes over the last few months that will propel us into new categories in the near future other than IPO and Government accounts. The trust vested in us by the Avantha Group and Thapar University will not only bolster our confidence but give us an opportunity to showcase our Strategic and Creative strength.”

Mr. Swapnadip Mazumder, Senior VP – Brand Strategy, Adfactors Advertising, Delhi mentioned - “It’s a very important win for us. TU is a very reputed brand in the North, and hence it’s a huge responsibility for the Agency to help make its equity even stronger and help expand its reach across the Nation. We felt it was an opportunity for us to engage and showcase our thinking prowess coupled with arriving at the right communication solution for a brand as big as Thapar University.”

Mr.Shashank Gupta, Creative Director, Adfactors Advertising, Delhi explained – “Being a country with one of the largest higher education systems in the world, it is a very challenging sector. So it becomes even more important to find the right connect and convey it in a manner that stands out and conveys our strengths.”

Adfactors Advertising is a part of the Adfactors Group founded in 1982 and is India’s Independent global communications group, headquartered in Mumbai. Adfactors’ agencies provide marketing and communications services in the disciplines of branding, advertising, media planning and buying, digital and social media marketing, direct and promotional marketing, public relations and various other specialty communications. The Group is physically represented in India through 40 offices; and in Africa, Dubai, Singapore, Sri Lanka, Nepal, Pakistan and Bangladesh. It invests 2% of its profits in training and knowledge management of over 800 professionals employed by the group.

For further information, please contact:

Anshita Sharma

Email: anshita.sharma@adfactorspr.com