Online Travel Industry comes together for India’s First Mega Travel ​​festival - Great Indian Travel Festival

Company Brief

New Delhi​, April 14, 2015​

In an effort to boost the online holiday bookings in India, the Indian travel industry has joined hands to host the Great Indian Travel festival to be held from 18th to 26th April 2015. Aptly timed at the beginning of Indian holiday season, the online festival will see participation from leading players from the travel Industry like Cleartrip, MakeMyTrip, Goibibo, Yatra and Via and Airlines such as Jet Airways, Indigo, British Airways and SpiceJet, and innovative start ups like Oyo Rooms and Google India. Hosted and marketed by IPG Mediabrands, the travel festival would offer users great deals and discounts on travel and stay packages to more than 50+ holiday destinations both within and outside India.

Speaking on the festival, Mr. Ashish Kashyap, CEO, Ibibo Group which owns leading travel properties like Goibibo.com & redBus.in said, We are pleased to be associated with GITF and through our leading online travel platforms, Goibibo and redBus, we look forward to provide our valued customers some great offers and exciting travel deals during this peak summer season. While Goibibo will be running exciting offers on all categories, redBus will be announcing launch of new products, including cricket package tours in association with Royal Challengers Bangalore. I am sure this festival will help to expand the online ecosystem and will spur people to look and book online & experience the ease and convenience of online channels.”

Speaking about the potential of GITF.in, IPG Mediabrands’ CEO, Shashi Sinha said, “We are delighted bring India’s first travel mega-sale extravaganza, our partners are excited about the potential of an initiative like GITF.in. And we are confident that Indian consumers will find great value and deals to enjoy their summer holidays. We expect to reach over 3 million users over the course of the nine days festival and make it a big success.”

According to the IAMAI 2014 Digital Commerce report, online travel is $8.2B and it is 61.4% of the total online commerce in India. The industry has been growing at around 20% year on year and an initiative of this kind can boost online holiday sector growth.

For further infomation, please contact:

Sonakshi Chhabra

E-mail : Sonakshi.chhabra@value360india.com

Mobile : 91-8860913146