Parle Products launches ‘Mexitos’ - a new brand in the Nacho Chips segment

Company Brief

New Delhi, October 13, 2015

Parle Products, one of India’s pioneers in the biscuit and confectionary manufacturing segment has announced the launch of ‘Mexitos’ – a new brand in the Nacho chips segment. With the launch of Mexitos, Parle has entered the premium snacking category. Though nacho chips are a product of the western markets, the company has launched flavours which suit the Indian palate very well; the chips are available in two varieties - Classic Salted & Salsa Tomatino.

Commenting on the new range of chips, Mr. B Krishna Rao, Deputy Marketing Manager, Parle Products said, “Currently, Indian consumers’ exposure to nacho chips is limited to multiplexes & few restaurants. However, there is an increasing demand for Mexican cuisine in our country. We are looking to tap this market with Mexitos. We did an extensive research on what our prospects want and are proud to present Mexitos Nacho chips. – ‘The Original Mexican Recipe’. This is a unique product in our snacks portfolio and will facilitate the role of a category builder in India.”

Mexitos are made from imported international quality corn flour. The packaging is bright, attractive and colorful with an enticing look. Nacho chips pair well with combination of various dips like salsa and cheese dips and are used to make various interesting Mexican recipes.

Mexitos is available in all leading outlets across India at convenient price points of Rs.20 & Rs.50.

For further information, please contact:

Nausheen Tareen

Email: nausheen.tareen@wizspk.com

Mobile: +91-9810400548