Digjam unveils its winter collection

Company Release, December 5

MUMBAI

Digjam launched its new collection of fine jacketing fabric, The Free Spirit for winter 05. Specially carved to praise the Indian style of dressing the jacketing collection has a wide range of fabric to choose from. This collection boasts of fine finish and excellent quality, and adds to the much wanted class and lavish appeal to one’s persona. The collection comes in superfine merino wool and poly wool in aesthetically designed Checks, Herring ones, Hound’s Tooth and other fancy weaves.

The jacketing collection has been specially designed for the Indian winter and is a must have in your wardrobe. The range is the latest in a series of innovations that the company has taken to match international standards. The recently launched techno finish fabric in summer 05 has been very well appreciated in the market. The company continues to be ingenious on its feet while delivering to the ever-growing and ever-changing demands of the clothing and fashion industry, both in the domestic as well as the international markets. Digjam promises to offer the customers value for their money by providing excellent quality and keeping up to their expectations.

This fabulous collection is available in leading retail outlets across the country. The price ranges from Rs. 600 to Rs. 2500 per metre.

Digjam Woollen Mills, a unit of Birla VXL Ltd., an S K Birla Group Company, began its activities 55 years back in Jamnagar, Gujarat. Since then, it has been catering to the ever-increasing demands of the Clothing and Fashion industry, in the domestic as well as the international markets.

A complete vertically integrated plant, Digjam has ultra modern production facilities to convert wool tops to finished fabrics through different processes of Dyeing, Spinning, Weaving and Finishing using state-of-the-art machinery imported from France, Germany, Switzerland and Italy. Stringent quality checks at every stage and process enabled Digjam to bag the prestigious ISO 9001 certification. Keeping pace with the complex requirements of the industry, Digjam Woollen Mills expanded its production capacity to over 7 million meters, of which 50% (approximately) is exported to major countries across the globe.

Media Contacts:

Saroja Shankaran

GCI-The PR Division of Grey Global Group

Tel: (022) 56636274