Media Brief
Mumbai, January 29, 2015
Mobile video on demand (VOD) service Vuclip on Thursday unveiled its new logo. The new visual identity is inspired by ‘The Two Masks of Drama’, Thalia, the Muse of comedy with a laughing face, and Melpomene, the Muse of tragedy with a weeping face.
The masks are also a visual cue for the mobile generation who communicate through ‘emoticons.’ All the creative elements including the typeface as well as the orange, yellow and blue colour palette, work well together to represent a friendly, warm, fun, and savvy brand, according to a statement.
The new brand identity creates an immersive brand experience that incorporates entertainment, emotions and the spirit of youth, to be manifested across all the touch points. Youth between the age group of 18-24 constitute nearly half of Vuclip’s viewer base, the statement said.
Arun Prakash, COO, Vuclip, said, “Emotions are a universal language that ties together Vuclip’s diverse audiences spread across India, Middle East and Southeast Asia. The new brand identity reflects who we truly are and sets the stage for the bigger and bolder plans for this year.”
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