Manavdeep Singh launches Wherewolf- a location based fashion discovery platform

Company Brief

National, June 02, 2017

Manavdeep Singh is all set to start his entrepreneurial journey as co-founder of “London based fashion tech platform “Wherewolf”. This comes after 12 years in media across spanning print to digital. In the past he has worked with brands like CNBC, Forbes India, Ten Sports, Red Fm and his last stint was at moneycontrol where he was AVP and was heading sales.

His venture is a hyper local fashion shopping assistant. It uses the geo-location of a shoppers and and helps them discover fashion from stores close by.

In a statement he said “We've found some very strong consumer trends in UK markets suggesting that more than the majority of shoppers are researching online to shop offline. This is especially true in the premium segment where shoppers want to see the fall, the fit, the fabric before making that purchase. We wanted to tap into this trend with a platform that drives location based discovery of fashion. Users know what they want and we bridge the gap by letting them know where to get it from.”