Mahou India launches its premium wheat beer in India – Mahou Maestra Wheat now available in Delhi NCR

Press Release

Mahou India

New Delhi, July 27, 2018

Mahou India, the first subsidiary of Spanish brewing major, Mahou Group to be established outside Spain, has launched its premium wheat beer - Mahou Maestra Wheat in Delhi NCR today. This will be the first Spanish Wheat beer that will be ‘Made in India’.

“We are thrilled to launch the first Spanish wheat beer - Mahou Maestra Wheat in India. Mahou Maestra Wheat is the new and genuine interpretation of wheat beer by Mahou and has been created especially for the Indian market that maintains the rich personality, flavor, and taste of Mahou that dates back to 1890. Maestra stands for master in Spanish and we are sure that Mahou Maestra Wheat will delight the evolved consumers of today who are more informed - a master (maestra) in their lifestyle choices and are willing to embrace high-quality experiences,” said Fernando Bustamante, Chief Executive Officer, Mahou India.

Mahou Maestra Wheat is a Belgian style wheat beer that comes with a golden colour and thick and creamy foam. Its principal character is a fruity aroma and a slight hint of hops along with a refreshing feeling and a touch of sweetness that creates a well-balanced sensation in the palate.

Its tangy hints of Sevillian (Spanish) orange peel and the herbal spicy notes of the organic coriander from the Himalayas, make it delectable and easy to drink. The signature recipe of Mahou Group - the yeast - further adds the uniqueness to its taste.

It goes well with a variety of authentic tapas of Spain like patatas bravas, olives and croquettes or with Indian tapas such as tandoori, paneer tikka, and pakoras. Both Spanish and Indian tapas are an awesome combination with the orange aroma and the spicy hints of coriander.

It is available in 330 ml bottles (pints) as well as in 500 ml cans. It will soon be launched in the other states as well.

Mahou Maestra Wheat comes as a new premium product offering by Mahou India. The previous premium beers – Mahou 5 Star and Mahou Clasica have received a great response in the last three years. Mahou Maestra Wheat is being brewed in Bhiwadi, Rajasthan along with Mahou Clasica, Mahou 5 Star, Dare Devil and Dare Devil Royal Export. Mahou Group is the first Spanish company to operate in the region with its own brewery and is the company’s first fully owned subsidiary outside of Spain.

For further information, please contact:

Ramita Chaudhuri

Email - ramita.chaudhuri@mahouindia.com