Zycus Infotech is an India-based IT multinational, specializing in procurement softwares and systems.
Most of the company’s customers are based out of USA and Europe, who employ the latest procurement solutions to create significant savings and order within their organizations.
Continuing with the Zycus mission of helping more and more organizations transform their procurement software and become ready for the next decade of business, the company has recently launched a new initiative #FutureReady.
This initiative encourages client companies to discover the next level in procurement solutions, and benefit more from its multiple advantages.
Zycus provides procurement solutions which use Artificial Intelligence and the latest industry innovations to provide superior levels of savings, automation and order within organizations who make large and regular purchases.
The thought behind this international branding campaign is really quite simple. The future is not that far away, it’s just around the corner; and customers looking to become #FutureReady can benefit from the multiple advantages of Zycus procurement solutions, starting now.
Diptarup Chakraborti
Excited about the latest campaign, Diptarup Chakraborti, VP and Global Head of Marketing at Zycus, had the following to say: "For some time now, India has been making the best software solutions.
But we generally don’t advertise, like multinational IT companies. This time around, we felt potential client organizations who wish to transform their procurement solutions, needed to know more about the Zycus advantages. After all, for three years in a row, Zycus has been ranked a leader in the Magic Quadrant by industry experts, such as, Gartner and Forrester. It was time, more corporates directly discovered the efficiency and comprehensiveness of Zycus procurement solutions, and get to equip themselves for the future. While implementing our marketing plans, thankfully we could use world-class ‘Make in India’ advertising ideas to sell another world-class ‘Make in India’ product: our procurement solutions.”
On the campaign idea, Kaushik Mitra, Chief Ideas Officer at Tailor India, had the following to say: "I deeply admire IT companies such as Zycus who are revolutionizing the global landscape with their software solutions. However, India, today, is also creating great advertising campaigns, which regularly win awards internationally. We wanted to use our expertise and create top-of-mind recall for brand Zycus, so that it adds significant value to their business.
Kaushik Mitra
The idea behind this six ad campaign was to show that Zycus was the logical next step for companies seeking the next level of procurement solutions. Much like the future, futuristic solutions are also just around the corner. We have tried to bring this alive in a joyous, human way.”
This global campaign has been unveiled in August 2018 at, initially, Chicago O’Hare International Airport and Atlanta International Airport. It is receiving great response.
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