National, February 05, 2019
As part of a strategy to further strengthen its growing digital presence, LIXIL India, a global pioneer in building and housing material technology, has partnered with RepIndia for the digital mandate of two of its iconic brands, American Standard India and GROHE India. This move falls in line with the company’s transition into a more consumer-oriented brand with significant mass appeal.
RepIndia has previous experience and expertise in working with reputed brands in the same domain. LIXIL India is hoping to leverage this and break the clutter in the competitive industry with impactful digital campaigns and powerful brand communication.
Aparna Deshmukh, Senior Director – Marketing, Lixil India & SubCon, shared her thoughts on the collaboration, “We, at LIXIL India, are delighted to have RepIndia on board as our digital partner. We believe RepIndia, with its digital expertise, will partner with us effectively to take forward the digital journey of our brands – Grohe and American Standard. As we transition into a stronger consumer-centred, architect and designer-preferred business, we look forward to delivering our marketing strategies with their creative excellence, and develop disruptive digital communication and engagement platforms. We are confident that the team will work to build a strong presence in digital space, and also help drive growth and leadership.”
Commenting on the huge win for the digital agency, RepIndia’s CEO and Co-Founder, Ayesha Chenoy, said, “At RepIndia, we relish the opportunity to take on some of the biggest challenges faced by brands from various niches in the digital realm. I am so proud of getting to work with LIXIL India, one of the biggest names in the industry. Our team has some really amazing things planned for GROHE and American Standard in the coming months, and we can’t wait to begin!”
Archit Chenoy, Director, RepIndia, commented, “We are privileged that LIXIL India has chosen to collaborate with us for their digital mandate. RepIndia has a great track record of understanding the audience which GROHE and American Standard cater to. I have no doubt that this partnership will bring about exciting times for LIXIL in the digital space while also delivering upon its communication goals.”
RepIndia is one of the largest independent digital agencies in India. Led by Ayesha Chenoy, Ishaan Ahuja and Archit Chenoy, it provides clients with clutter-breaking solutions on their 360-degree communications such as Social Media Marketing, Corporate Communications, Branding & Identity Development, Graphic Design & Print Services, Search Engine Marketing, Digital Media Buying, Customer Review Management, Online Reputation Management, Website Development and Maintenance, and much more. The agency has offices in New Delhi and Mumbai and is a digital partner of many renowned brands like Tata Sons, Godrej, MTV, Tinder, JSW Group, Select CITYWALK, UCB, etc.
LIXIL is a global manufacturer of building materials and housing equipment, including water products and solutions. Inspired by their Japanese heritage, LIXIL
incorporates world class technology to transform homes with meaningful design and improved accessibility. The group includes many iconic brands such as GROHE, American Standard, INAX, and TOSTEM.
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