LG Electronics sets benchmark in customer service delivery

Company Release, December 7

MUMBAI

Consumer durables major LG Electronics India Ltd. has reiterated it’s commitment towards enhanced customer service delivery by announcing the launch of LG’s unique “LG Service Mall”, a centralized service centre to streamline service related concerns of the customers. This is to ensure higher customer delight. .

The unique concept of a Service Mall has been created by LG Electronics to enhance customer satisfaction by working speedily towards their service requirements and to establish new benchmarks and best practices in the consumer electronics, home appliances, GSM handsets and IT product industry service standards. The LG Service Mall would also help in monitoring service standards and procedures at all LG Service Centers (ASC’s) across the country.

The LG Service Mall has been equipped with technical and infrastructural support for guaranteed quality service and to ensure short delivery turn around time. Basic necessities such as internet facility, telephony, space, availability of spare parts would be arranged for by LG Electronics to ensure maximum customer gain from the service mall. The complaints pertaining to all LG product categories, which include Consumer Electronics, Home Appliances, IT & GSM handsets, would be addressed at the LG Service Malls for the customers assistance.

Speaking on the occasion Mr. K. R. Kim, President, South West Asia, LGE and Managing Director, LGEIL, said, “Our endeavor at LG electronics is to create a benchmark for industry as the leaders. We at LGEIL have had a successful tenure In India in terms of market shares and have been able to uphold our self as the most preferred brand. We are pleased with the support of our esteemed customers across the country and we wish to support them with similar enthusiasm with the LG Service Mall. We at LGEIL acknowledge the importance of Service Delivery and pledge to continue to provide high quality post sales services to our customers unconditionally.”

Elated with another milestone in service standards for LG Electronics, Mr. Sanjay Arora, Head of Customer Services, said “We at LG are very optimistic about the success of the Service Mall. This concept would ensure quality services to our customers. To begin with two Service Malls would be set up in Delhi followed by others in Mumbai, Kolkata, Chennai, Bangalore & Hyderabad.”

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. One of the most formidable brands in the consumer durable and home appliances segment, LGEIL has an impressive portfolio of Colour Televisions, Washing Machines, Air-Conditioners, Microwave Ovens, Refrigerators (Direct Cool and Frost Free), PCs, Vacuum Cleaners, Audio Systems, DVDs, PDPs, optical storage devices, Laptops and GSM mobile phones. In India for over eight years, LG has earned a premium brand positioning due to its superior quality, high product performance, revolutionary technological delivery and warm service. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation.

LGEIL has achieved a turnover of Rs 6500 crore in 2004 and aims to be a USD 10 Billion company by 2010. LGEIL’s first manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The new and second Greenfield facility of LG Electronics India located at Ranjangaon, Pune has the capacity to manufacture GSM ,Colour Televisions, Air Conditioners, Refrigerators, Washing Machines ,Microwave Ovens and Color Monitors and is operational since October last year . LGEIL also plans to produce 20 million mobile handset units by 2010 at this new state-of-the-art facility which is India’s first mobile phone manufacturing unit.

For further information, please contact:

Gaurav Tikoo

Corporate Communications

LG Electronics India

Mobile: 9811354688