Company press release, April 28, 2003
Mumbai
Inspired and encouraged by the success of the Florentine Collection, Zodiac has unveiled the Florentine Summer Collection 2003.
Zodiac brings you a wide range of shirts especially designed to beat the summer heat, in a spread of fabrics, designs and shades. With over 33 exquisite designs in mercerised 2-ply luxurious cotton fabrics, and interesting textures like herringbone and twills adding character, the Florentine Collection captures the Italian spirit of rich textures and cool colours.
Zodiac has always been recognised for bringing the latest international trends to the contemporary Indian male. Zodiac's expertise in shirts brings comfortable classics, suitably crafted for business wear. The use of innovative weaves and textures lend a classic formal look to its Florentine Summer Shirts.
Commenting on the launch, Mr. Salman Noorani, Managing Director - Zodiac Clothing Co. Ltd. said, "Last season, we offered the Indian consumer a true classic luxurious shirt with the launch of the Florentine Collection and it was immensely successful. We also identified the consumer's need gap in the semi-formal segment for a superior fashion shirt. The Summer Florentine Collection addresses this need, accentuating it further with Italian styling."
Capturing the Italian spirit are the mercerised 2-ply ultra fine cotton shirts, with a colour palette in Icy Blues and Dusky Rose in variegated stripes and checks. The Blue-Tan, Pink-Tan combination along with new colours - Pink & Lilac give the range a unique and distinctive edge.
The detailing in the Italian Cut Away collars, the Sharper Kent collars and the High Button Down collars add sophistication to this collection. The range has over 35 exclusive designs in sunny solids, bold checks and elegant stripes. The collection is attractively priced between Rs.1,195 and Rs.1,495.
About Zodiac
Zodiac - the quality manufacturer of fashion garments for the last 49 years, is one of the finest quality shirt makers in the world selling shirts under its flagship brand in sophisticated global markets. The Company prides itself on being the leading design-driven clothing brand available nationally. Zodiac shirts, made from the finest fabrics sourced worldwide and styled in the latest global trends, carry an assurance of unmatched quality.
The Company has over 80 exclusive Zodiac showrooms spread across the country and retails in 600 multi-brand stores. It has manufacturing facilities in India (Karnataka, Gujarat) and the UAE (Dubai), with design and sales offices in 3 of the 5 fashion capitals of the world -- New York, London and Dusseldorf.
Today, Zodiac is the leader in the arena of men's accessories with the latest designs in ties, cuff links, belts, wallets and handkerchiefs. It has also successfully created a special "Club Wear" segment for the Indian male with its new brand ZOD! 18 months ago. The Company's combined manufacturing capacity is 5 million shirts, half a million ties and 1 million pairs of socks.
For further information, contact:
Pia Bhandari/Allan Rodrigues
pia.bhandari@rnpmc.com/allan.rodrigues@rnpmc.com
R&P Management Communications
Tel: 2282 5787