Sony Ericsson launches limited-edition WTA Tour Tennis mobiles

Company News

New Delhi, February 13

Sony Ericsson, one of the world’s fastest growing innovative global brands in the mobile handset industry, and the global title sponsor of the Sony Ericsson WTA Tour, today launched the Limited Edition collection of tennis camera phones. The Sony Ericsson WTA Tour limited edition mobile range was unveiled by tennis sensation Sania Mirza and other Sony Ericsson WTA Tour players, and represents another innovative element of Sony Ericsson’s global sponsorship of the Tour designed to bring fans and the sports stars closer together.

The Sony Ericsson WTA Tour limited edition mobile handsets are embedded with unique customised content in the form of wallpapers of leading stars at the Tour. Handsets available as a part of this campaign are the K750i, the K600i, the Z520i, the K700i and the K300i. The WTA limited edition handset range from Sony Ericsson, are all camera phones and are the best in the category. These phones will enable consumers to capture perfect shots not just on the court but also off it.

Speaking on this occasion, Mr. Sudhin Mathur, General Manager, Sony Ericsson India, said, “Sony Ericsson and WTA Tour entered into this landmark partnership in January 2005.This association aims to explore a range of opportunities that can integrate technology, design, music, sport and fashion into a compelling entertainment proposition for consumers. We are delighted to take this opportunity to make the Bangalore leg of the Sony Ericsson WTA Tour special for our customers in India. ”

Sony Ericsson has also kick-started a nation-wide SMS-based contest whereby one lucky winner will receive the Special Edition K750i 2megapixel cameraphone with auto focus. There are other exciting prizes in the form of Sony Ericsson WTA Tour souvenirs and memorabilia. The contest is open till February 25th, 2006.

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Atipriya Sarawat / Bhawna Singh

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