PVR to unveil five-screen multiplex in Gurgaon tomorrow

Company press release, May 15, 2003

New Delhi

Cinema buffs have a reason to rejoice with PVR, pioneers in the movie exhibitions and entertainment business, unveiling five-screen multiplex in MGF complex in Gurgaon tomorrow. The state-of-the-art, fully digital multiplex currently offers a seating capacity of 1000 seats, and will screen a mix of English and Hindi films. This latest multiplex from PVR is located in the heart of Gurgaon in the Metropolitan Mall which is primed to become the city's one-stop-entertainment-stop offering a host of shopping and leisure options.

Ajjay Bijli, Managing Director, PVR Ltd, said, "We are never one for resting on our laurels. With each new opening we add special experiences for our patrons. PVR Gurgaon too will set benchmarks in cinema viewing and cinema exhibition industry. When the next two screens located here open up, the seven screens will once again revolutionise the cinema exhibition and movie going experience of patrons across the country."

The larger than life world of 5 cinemas would shortly increase to a mega 7 with the addition of 2 luxurious auditoriums called Cinema Europa. Custom built for the discerning movie buffs, Cinema Europa will showcase the very best from Bollywood and Hollywood, with state-of-the-art picture and sound quality in a relaxed and intimate café ambience providing a sophisticated cinema experience. The all new fully digital PVR Gurgaon 7 screen megaplex is equipped with the latest THX approved sound system for the real life sound effects and the state of the art Xenon based projection technology.

Attention to detail and stress on high quality cinema viewing experience is evident from the unique seating arrangement that ensures unobstructed viewing from anywhere in the auditorium. Plush, ergonomically designed seats have been installed to provide flexibility and ultimate comfort to guests. As like other PVR cinemas, convenient cup holders have also been installed on every armrest. Edge to edge screens and digital sound will contribute in creating the ultimate movie going experience.

Built over 55000sq ft of space the multiplex has an avant-garde lobby with studio effect interiors. Station concession counters will offer customers a wide selection of the traditional movie going fare of sweet and salted popcorn, hotdogs and soft drinks, as well as candy, nachos, fruit juices and Mineral water.

About PVR

PVR has been a pioneer in the field of cinema exhibition and has several firsts to its credit. The company launched India's first multiplex - PVR Anupam 4; it was the first cinema company to introduce computerized ticketing through use of international box office software in its cinemas; first cinema to accept credit cards in India against tickets; and the first to offer cinema tickets on internet with online payment gateway for payment. The company had a turnover of Rs 41 crores in 2001-02, which is expected to rise to about Rs 60 crores in 2002-03, and with the growth envisaged, the turnover in the next 3 years is expected to be over Rs 250 crores.

For details contact:

Pooja Ahluwalia

IPAN

Phone: 011 23326200

Email: pooja@ipan.com