Pond’s Femina Miss India, 2006: skin created by Pond’s international

Company Release

New Delhi, March 23

Pond’s, promising to make a woman ‘As beautiful as you want to be’, has been creating the most beautiful women in the country - the Pond’s Femina Miss Indias’. In the third year of its association with Pond’s Femina Miss India Contest, Pond’s International closely worked with each contestant’s skin and inspired them to reach for and realize their beauty hopes and goals.

Pond’s International stepped in and held the hand of each contestant in her journey towards skin brilliance. For the first time during Pond’s Femina Miss India 2006, the Pond’s Institute was set up in India. In order to understand and meet the contestants’ skin requirements, a Pond’s Skin Analyser was used to professionally analyse the skin of every contestant. This was followed by the recommendation of Pond’s International range of Products which were specially flown in after understanding the in-depth skin requirements of each contestant’s skin. The results are there for all to see – glowing, shining skin that is envy of others!

Take the story of Natasha Suri, Pond’s Femina Miss India World 2006 who was deeply worried about her troubled skin, was obsessed with its occasional break-outs and delicate nature. The first thing she ever did when she woke up every day was check her skin.

Says Natasha” I was always afraid that my skin would act up. Having slogged for Pond’s Femina Miss India 2006 this much and gotten this far, there was no way that I was going to allow a chink in my armor.” she despaired. She had tried every kind of cure - homemade therapies, changing eating habits, avoiding excessive cosmetics, but nothing had worked till Pond’s stepped in with its expert solution to Natasha’s problems by recommending her the Pond’s skin regime to be followed rigorously . As Natasha followed the regime sincerely her skin showed positive results in weeks.

Neha Kapur, Pond’s Femina Miss India Universe 2006 breaks in “I am amazed how each of us has a different set of Pond’s products. Before going through the Pond’s skin training I would have said there are three kinds of skin. Now I’d say there are twenty five types – each of us is different”.

Agrees Amruta Pargi, Pond’s Femina Miss India Earth 2006 “I really looked forward to checking the framed Pond’s Institute regime on my bedside table – to make sure I didn’t miss out any bit of the prescribed indulgence. Second, the skin analysis had been so convincing and my skin was getting better each day. There was no way I was going to miss the edge that fabulous skin would give me”.

Pond’s International Institute took control of the skincare regime of the PFMI contestants. Esperanza Gasper, Pond’s Institute Expert from Pond’s Institute, Madrid and Pond’s PFMI Skin Expert Dr Jamuna Pai carried out skin analyses of PFMI contestants with the exclusive and cutting edge technology of the Skin Analyzer which gave accurate readings of the girls’ skin quality, dryness, oiliness, pores, spots, melanin and skin damage.

Esparna Gasper, Pond’s Skin Expert from Pond’s Institute, Madrid says ‘Each girl is a winner for us. It hasn’t been easy coming this far and they deserve each of the chill out days we planned for them.’

Mr. Ashok Venkatramani, VP, HLL, Skincare said: “Skincare is one of the most integral elements that go behind the making of an international pageant winner. This year, Pond’s brought its international skincare expertise to this pageant through the Pond’s Institute and Pond’s international product range. And with the rich experience of Esparanza Gasper, Pond’s Institute Expert from Madrid and Dr. Jamuna Pai as the Pond’s Skin Expert for Pond’s Femina Miss India 2006- we have been successful in helping every contestant reach for and realize her beauty potential.”

Pond’s is a global face care expert that has a presence in 58 countries and strong presence in the three top face care countries – Japan, Korea and the US – making it a skin care brand to reckon with. The Pond’s International skincare range is already a confidante and advisor of women who are in control of their lives, looks and environment.

The brand boasts of state-of-the-art R&D facilities led from New York, Tokyo and Mumbai, helping it create international beauty solutions for the discerning woman. The Pond’s philosophy is based on the application of leading-edge technology to face care. By combining this with an intimate understanding of the woman’s skin care needs and requirements, Pond’s delivers results women can see and feel.

For further information please contact:

Deepti Sharma / Romita Kumar

IPAN

Phone: 011-4249 2100

E-mail: deepti@ipan.com /romita.kumar@ipan.com