Ebony launches summer shopping bonanza

Company press release, May 22, 2003

New Delhi

In a major initiative to provide the shopping lovers with an opportunity to visit Australia, Ebony one of the largest retail showroom chain in India today launched its summer shopping bonanza 'Ebony Se Australia Tak'. The scheme starting today until June 30, 2003 will provide 50 lucky Ebony customers with free return tickets for a couple to Australia.

With every purchase of Rs 1500, customers will get a lucky coupon that will entitle them to a free return ticket for a couple to Australia. Those not so lucky to win a free trip to Australia need not lose hope! The other free gifts on purchases of Rs. 1500 are - cosmetics hampers from LAngel, gold pendants from Gili, sling bags from Davidoff, perfumes from Davidoff and Goodlife, sunglasses from C&J, watches from Giordano, beauty books from Shahnaz, deos from Benix, ear studs from Orosilber, Fabric Care coupons from White Tiger, table clocks and photo frames.

Introduced simultaneously across all eight showrooms of Ebony in South Extension, Rajouri Garden, Noida, Faridabad, Chandigarh, Amritsar, Jalandhar and Ludhiana, the 'Ebony se Australia Tak' contest is the biggest ever summer promotion by the retail chain major.

"This is our biggest summer promotion so far. We are offering 100 free tickets over a 40 day period so that as many customers as possible can benefit from this initiative", said Mr. B.S. Narula, the Managing Director of Ebony Retail Holdings Ltd at the launch event.

To ensure an enthusiastic participation from its customers in all the 8 Ebony showrooms, there will be weekly lucky draw announcements made at different Ebony showrooms announcing the seven lucky winners per week.

The launch of the scheme also witnessed the vivacious Ms. Udita Goswami unveiling the 'Ebony Se Australia Tak' promotional scheme at Ebony's South Extension showroom. Expressing her views on her association with Ebony Ms.Udita Goswami said, "I am associated with Ebony's latest initiative because I feel that Ebony offers the very best for the Indian retail shopper. Iwould naturally like to associate myself with a name as prestigious as Ebony that offers the greatest benefit to its customers."

Ebony seeks to make this a memorable summer shopping experience for its present and potential customers. As a retail chain that is known for maintaining the highest standards of quality and customer service, Ebony has been known to offer the greatest value propositions for the retail customers. The showroom is known for its innovative promotions that offer value-added benefits to shoppers across all stores right through the year. Ebony is characterized by an ambience that is comfortable, unobtrusive and spacious.

Attracting over 8000 people everyday, with the figure doubling over the weekends, The Ebony stores cater to over 50% of a consumer's shopping basket. Ebony has tie-ups with some of the best brands in cosmetics, apparels, fashion accessories, furnishing, lifestyle, and home furnishing crystal ware, kitchen appliances that ensure a wholesome global experience for its customers.

The Ebony chain is known for its innovative promotions that offer value-added benefits to shoppers across its stores, right through the year. Ebony is now open seven days a week with additional shopping hours everyday. For more information on Ebony log on to www.ebonyclick.com.

For further information contact:

Aradhna Kohli & Madhavi Kochar

Perfect Relations

24319862-69, Direct- 24312172