adidas India appoints Hartwin Feddersen as Marketing Director

Company News

New Delhi, March 29

adidas, the leading sports brand in the world, announced the appointment of Mr. Hartwin Feddersen as the new Marketing Director of adidas India.

Commenting on Feddersen’s appointment, Mr. Andreas Gellner, Managing Director, adidas India Marketing Pvt. Ltd. said, “Our vision is to be the leading sports brand in India and one of our core focus areas is to develop and introduce innovative marketing strategies that shall further strengthen our position in India. Hartwin has a wealth of experience in the FMCG industry and we are confident that he shall take adidas India to new heights of excellence. We are thrilled to have him on board and welcome him to the adidas family”.

Feddersen has earlier worked with EAC Nutrition, Singapore for six years, most recently as Regional Category Marketing Manager-Infant Nutrition. He has also worked with Dumex (Malaysia) as Product Group Manager for two years.

On being named as the new Marketing Director adidas India, Feddersen said, “I am very excited to be working with the adidas Group and especially adidas India. I believe that India is an extremely dynamic market that offers us a tremendous opportunity to strengthen our brand’s presence and achieve our goal to be the leading sports brand”.

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