Haier to be official partner sponsor of MTV Asia Awards 2006

Company Release

New Delhi, April 6

Haier, the world’s second largest home appliances brand will be the Official Partner Sponsor of the soon to be held MTV Asia Awards 2006. Haier teams up with MTV Networks Asia Pacific for this award function to be held in Bangkok on May 6, 2006. Haier’s key product category to be promoted as a part of the Global Sponsorship for the event will be its latest range of Color Televisions (CTVs) - with a special focus on LCD/PDP TVs.

In celebration of the partnership between two successful brands- Haier and MTV, Haier has introduced an all India lucky draw promotional offer for its customers. The “Bangkok Mein Band Bajao offer” will be on till 25th April this year. In this promotion, buyers of Haier CTVs, LCD and Plasma TV get to participate in a lucky draw wherein winners will get an opportunity to get an all expenses paid trip for a couple to Bangkok to watch the MTV Asia Awards live on 6th May 2006. Many such lucky couples will go to Bangkok for this Grand Event.

According to Mr. T. K. Banerjee, President & CEO, Haier Appliances (India) P. Ltd. “It is our pleasure to be associated with the MTV Asia Awards 2006 which reaches more than 400 million households worldwide. With its popularity among the youth, MTV provides the ideal platform for us to connect with a new generation of consumers.”

Mr. Pranay Dhabhai, Whole Time Director, Haier Appliances (India) P. Ltd. says, “The decision to sponsor the MTV Asia Awards 2006 is in line with our Global Branding Strategy development focusing on LCD/Plasma televisions, which are next generation technologies and products. MTV’s spirit, which is ‘fashionable, young, happy and fun-loving compliments Haier’s “Inspired Living” providing user friendly products to make today better than yesterday.”

Haier’s latest range of LCD and Plasma TVs are endowed with AAA and Image Close to nature (ICN) technologies, which ensure the most natural and rich picture, minus picture sluggishness or video signal loss. These LCDs and Plasmas also come loaded with bevy of rich features including Black Stretch, USB Port, High Contrast Ratio, Noise Reduction, 9-Band Equalizer, Digital Visual Interface (DVI), VGA Support and Digital Streamlining Media. Haier’s range of color televisions are powered by the revolutionary TDX technology with enhanced audio and video quality. Among other features some of the unique features are DVD Component Input for superior digital quality reproduction, 4 Channel Swap, Appointment, Volume Control and Password Protection.

For further information, contact

Ruby Sinha / Rashmi Agwekar

GCI- The PR Division of Grey Global Group

Tel: 011- 42515251

E-mail:ruby_sinha@greyindia.cm/rashmi_agwekar@greyindia.com