Lay's launches new 'Wafer Style'

Company Release

New Delhi, April 24

FritoLay India, the leading convenience foods company of India, launched its new 'Lay's Wafer Style' potato chips in the market. The thinly sliced, crisp, melt-in-the-mouth potato chips are

available in a range of 3 packs with a Hint of Flavours - 'Hint of Roasted Red Chilli with Coriander', 'Hint of Fresh Butter with Toasted Garlic', and 'Original Salted'!

The new range of Lay's 'Wafer Style' potato chips reiterates Lay's innovative edge to offer best in class products that suit the palette of today's consumers. This offering is specially meant for adults who grew up on home style chips and today seek the thin, crisp and melt-in-mouth potato chips. Made from the best quality potatoes, the natural taste of these Lay's 'Wafer Style' potato chips brings alive the taste of memories by taking us away from the complex, everyday world to the simple joys that we savoured in our homes as youngsters. The irresistibility of Lay's 'Wafer Style' potato chips brings alive the Lay's promise of 'No one can eat just one'.

The launch is supported by a 360-degree activation through television,outdoors and trial generation activities. The new television commercial,created by JWT, features Lay's brand ambassador Saif Ali Khan, as himself.It captures the 'wafer style moment' between Saif and his nanny as he returns home after a long period of time and is reminded of the fond memories associated with his favourite home made chips... now only better.

The campaign will be on air on the 23rd of April 2006 across select channels. Offered in pack sizes of 35 gms for Rs 10 & 90 gms for Rs 20, Lay's 'Wafer Style' potato chips are available across select outlets in India.

For further details,contact:

Akshar Yadav

Genesis Burson-Marsteller