Dettol launches “Sensitive” handwash with glycerine

Company Release

New Delhi, May 1

Dettol, a leading brand in the Health and Personal Care category, announced the launch of its new Dettol variant– `Dettol Sensitive Handwash`. The new Dettol Sensitive Handwash comes in Soap free formulation and is enriched with glycerine, clinically proven to be mild on skin providing gentle protection for your hands. Its new style packaging makes the light blue liquid visible through a translucent bottle – making your bathroom look ‘classy’. With its fresh new fragrance, Dettol Sensitive handwash delivers Dettol’s trusted protection in a brand new way! It is priced at Rs 65 for 250 ml and Rs 175 for 1 litre bottle and is available nationally.

Speaking on the occasion Ms. Anne Engerant, Marketing Director Reckitt Benckiser said, “Hands have been identified as one of the key carriers of germs. Washing hands regularly is the single most important thing that one can do to protect oneself and family from illness causing germs.” She further added, “The new Dettol sensitive handwash not only effectively washes away germs but is gentle on your hands as it had glycerine, leaving skin soft and supple. What’s more, its new international pack helps give your bathroom a premium look.”

Many soaps do not remove germs adequately and hands remain dirty. It has been clinically proven that one germ can multiply to more than four million in just eight hours. Dettol Liquid Handwash gives 10 times more protection from germs than ordinary soaps*.

Also commenting on the launch, Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser India Ltd said, “For many years families have trusted Dettol products to protect them from common infections. Dettol Liquid Handwash gives you protection from germs, in a convenient format, which is suitable for the entire family. This is why Dettol’s share in Liquid Handwash is over 61% (ACNielsen Market Shares, Full Year 2005)”

Dettol Liquid Handwash currently has two variants in the market – Dettol Original and Dettol Skincare Handwash

For further details please contact:

Yasser Alvi / Shaila Shrivastav

Integral PR Services Pvt. Ltd.

Mobile: 41680681

Email: yasser@integralpr.com, shaila@integralpr.com