Sunil Nair to head the new Digital Division of Brand Portrait

Company Release

New Delhi, May 9

Brand Portrait the agency with a revisionist point of view has started a digital division. The division will be headquartered in Mumbai. Talking about the new division, Raj Narain, one of the founders says ‘I believe that advertising will get polarized between response-led and brand-building communications’. While the brand-building or Image driver communication will largely remain in the offline mode, more and more advertising that seeks an action from the Consumer or in other words – response led advertising will move to the online and mobile space and BP Digital is the first step towards getting ourselves future ready’.

Raj Narian adds ‘BP Digital will carry forward our core philosophy. We believe that we will succeed only if our clients’ do. As we do in Brand Portrait, the new division will also operate on a pay for results model – the clients only have to pay us if we deliver results!”

Brand Portrait has roped in Sunil R Nair as CEO for its new division. Sunil's knowledge spans areas of technology solutions, search marketing, interactive brand creation and online media buying. He is one of the few people in India who has evolved with the web space and experimented with its potential.

Sunil brings with him a history of success stories. He has been featured in the CIO magazine as one of the ten faces of Indian technology in the next decade in the year 2000. He evangelized the art of using Search Engines as a tool for generating leads and brand interactions and helped develop the Pay Per Action alternative in the advertising industry. Sunil has been publicly called ‘The most experienced Search Marketing exponent in India’ by the head of Google India.

In his earlier assignment, Sunil was the Head Business Development and Strategy at WebPercept, the digital division of the Percept IMC, and he has worked on online campaigns for Go Air, SaharaOne, Heroes Project for Godrej-Mellinda Gates Foundation among others.

Says an enthusiastic Sunil Nair, ‘Convergence of offline, internet and mobile modes of communications will mean that agencies will have to think beyond half page ads and 10 second TVCs. The agencies who would be able to deliver tangible and quantifiable results would be the ones to survive the shakeout. Brand Portrait Digital wants to be the one that brings communication solutions to the clients with clear deliverables.’ Elaborating on the business this year he adds that the agency is already talking to ten odd Indian and MNC clients and a few of them have signed on already. ‘We would be able to sign up businesses worth about 20 crores this year’ He says confidently.