Lifebuoy re-launches its range of soaps

Company Release

New Delhi, May 12

Lifebuoy, the market leading toilet soap brand of Hindustan Lever Limited (HLL) has been relaunched. With 2 out of 3 Indian households using it, Lifebuoy stands for health and hygiene in India.

While Lifebuoy has always stood for protection from germs, the relaunch proposition is that of “Continuous protection from germs” for hours after bath. This contemporary promise of health comes in 4 variants:

Lifebuoy Total is for all those mothers with active kids who constantly fear hygiene threats from germs leading to stress and anxiety for the mothers. Lifebuoy Total promises to relieve them of all the tensions by offering continuous germ protection for their active kids for hours after bath. It is available at Rs. 12 for 125g, Rs. 10 for 100g and Rs 5 for 55g

Lifebuoy DeoFresh has been introduced especially for young adults who lead active lifestyles and need visible signs of health at all times. Lifebuoy Deo Fresh offers it to them through all day germ protection. It is available at Rs 10 for 100g

Lifebuoy Nature is dedicated to those traditionalist mothers who value the goodness of natural ingredients and strongly believe in health benefits that nature has to offer. Lifebuoy Nature is comes with neem and tulsi and is available at Rs 10 for 100g.

Lifebuoy Gold Care is specifically designed for those with sensitive skin and seeks a balance between protection and caring. Lifebuoy Gold Care offers mild and balanced germ protection and is available at Rs 10 for 100g.

For further information, please contact:

Shefali Virani/ Daniel Francis

shefalivirani@corvoshandwick.co.in/daniel@corvoshandwick.co.in