Square Communications bags creative duties of Uttaranchal Tourism’s summer campaign

Company Release

New Delhi,June 14

Its been a tough pitch- many agencies and four rounds of presentation Square Communication won the account in a multi-agency pitch that saw 8-10 agencies in the fray. The account size has been pegged at Rs 25 lakh. The brief was a little tricky- targeting delhites primarily and to promote Uttranchal as a breather to the heat wave & powercut struck Delhi & NCR.

Saying on the account win, Victor Kalyan Ghoshe Creative Head, Square Communications- Its been amazing the way we stroke upon the big idea- a colddrink tetrapack with an Uttranchal visual on it and supporting header –Uttranchal- a refreshing escape.

Further Added Mr. Navneet Kapoor President & CEO, Square Communications -“Its all about the team work as we really did not have anytime to brainstorm and the competition was truly lucky to crack the campaign in actually no time and which finally proved to be the biggest idea reassuring our position line again – ‘Square Communications- a zero time turn around multilevel communication agency’.”

Square Communications is a full-service advertising agency headquartered in Delhi with branch offices in Mumbai and Bangalore. Set up in 1997, the agency got INS accreditation in May 2000. Square Communications handles Ministry of Tourism, India Tourism Development Corporation (ITDC), Directorate of Information & Publicity, Govt. of NCT of Delhi, Ministry of Non-Conventional Energy Sources, All India Council for Technical Education, Office of Development Commissioner (Handicrafts), and IGNOU, among others.

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Victor Kalyan Ghoshe