Noshe Oceanic, Chandigarh bags Kala Mandir

Company News,

MUMBAI, June 27

On an account winning spree, Noshe Oceanic, Chandigarh has bagged the media and creative duties for Kala Mandir, Jalandhar, a well known name for wedding sarees, suits and lehengas in Jalandhar.

Kala Mandir was established in 1968 and since then, they have opened many outlets across Punjab. Last year, their advertising budget was approximately Rs. 50 lacs, which included advertising and other means of promotion; and this year, they are ready to cross the previous figure. Their popularity has led them to open their outlet exclusively in Radisson Hotel, Jalandhar.

The outlet of Kala Mandir, Jalandhar offers a variety of patterns, weaves and ensembles created by renowned designers, including Satya Paul. It has in store a variety of works, including phulkaris of Patiala, venkatgiris of South, suchi zari from Banaras, kota work from Rajasthan, telia ikkat from Orissa, chikankari from Lucknow and patchwork from Kolkata.

This outlet caters to all segments of customers, ranging from high class to lower middle class, as the pricing of the garments range from Rs. 200 to Rs. 200,000 and above. Very soon, Kala Mandir, in this outlet will open its own boutique and will have a adjoining space for jewelry in the same outlet.

Commenting on this win, Ms. Vidushi Batra, Associate Branch Head, Noshe Oceanic, Chandigarh, emphatically says, “Our experience of serving retail giants has helped us in understanding the psyche of the target groups. Thus, it will help in building up Kala Mandir, thereby creating a distinct identity.”