International Casual Wear Brand “Bossini” launched in India

International Casual Wear Brand “Bossini” launched in India

Company News

NEW DELHI, July 20

Landmark Group (Dubai), one of the foremost retailers in the Middle East and India, has launched Bossini - an international casual wear brand, in New Delhi. The Bossini store is located on M-35, Greater Kailash Part 1, M Block market. The 2500 sq. ft. store is the third of several such outlets planned across select cities in India and the first in the capital. The first two stores opened in Mumbai and Bangalore earlier this month. This globally acclaimed brand is recognized for casual wear that is distinctly fresh, vibrant and contemporary. Viewed internationally as an “inclusive” brand, Bossini offers an extensive range of apparel and accessories for men, women and with a special focus on children.

“Globally, Bossini is a leading casual wear brand that offers fashion for the entire family at competitive prices. We see a great opportunity for this proposition and look forward to replicating its success in India,” said Fazle A. Naqvi, President, Landmark Group Brands (India).

In line with the international look of Bossini stores worldwide, the New Delhi store sports a metallic finish that lends it a minimalistic feel. Products highlighted by focused lighting and mirror finish fixtures add to the brightness of the store to create that perfect ambience when you shop for casual wear. Wallpapers to differentiate the men’s, women’s, kid’s sections, and ample display area help in easy decision making and smooth navigation within the store.

For further information, please contact:

amith.prabhu@bm.com