Kellogg’s launches ‘Just Right Muesli’ for adults

Company News, July 24

MUMBAI

Kellogg’s, India’s leading manufacturer of breakfast cereals, has announced the launch of Just Right Muesli - a delicious breakfast with a healthy combination of fruits, nuts and grains that is Just Right for adults. Just Right Muesli is a multi-grain offering with the goodness of wheat, corn, oats & barley. A must have for adults, Just Right Muesli is available in two delicious variants - Almond-Dates & Raisins Muesli (275g pack for Rs 110/- & 80g pouch for Rs 35/-) and Apple-Peach & Raisins Muesli (250g pack for Rs 90/-& 80g pouch for Rs 30/-).

The 2 irresistible tastes; Almond-Dates & Raisins Muesli is a healthy mix of Californian almonds, raisins & juicy Canadian dates while Apple-Peach & Raisins Muesli contains juicy Californian raisins& fruits from the Orient – apple, peach & papaya. Just Right Muesli is packed with a bundle of nutrition, such as Iron, B Group Vitamins & Folic Acid and tastes great with milk and yogurt.

Commenting on the launch of the new Just Right Muesli, Mr. K. Venkatachalam, Managing Director, Kellogg India Pvt. Ltd said, “With the launch of Just Right Muesli, Kellogg’s now caters to the taste & nutrition needs of adults thereby enabling them to strike the right balance. The irresistibly delicious combination of fruits and multi grains provide all the essential nutrients to keep one’s body active and energetic!”

So begin each day in a deliciously nutritious way that’s Just Right, with new Kellogg’s Just Right Muesli!

About Kellogg’s:

With 2005 sales in excess of $10 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The Company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, All-Bran, Special K, Mini-Wheats, Chips Deluxe, Sandies, Morningstar Farms, Famous Amos, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at http://www.kelloggcompany.com.

For further information, please contact:

Shiraz Bhavnani / Poonam Nikam

Vaishnavi Corporate Communications

Tel: (022) 56568787, 9821718951, Fax: (022) 56568788