Godrej Launches 4-Way Attack on Dirt

Company News

MUMBAI, July 27

Godrej & Boyce - Appliances Division, an innovator in consumer appliances, has introduced a New Range Washing Machines with ‘Force 4’ Technology that dislodges the toughest dirt from the most difficult to clean areas, giving you the cleanest wash ever.

This high tech ‘Force 4’ technology combines the advanced four-way action of pulsator and punch. The clockwise and anticlockwise movement of the pulsator and the vertical movement of the punch generates a four-way water force, which provides the ultimate cleaning of clothes.

Unique features within the range of the washing machine with Force 4 technology are:

• Active soak: allows for an enhanced detergent action giving you a cleaner and more hygienic wash

• Separate wash and spin timers: provides the ease of washing and spin drying clothes simultaneously

• Spin shower facility: ensures that all left over detergent is effectively removed in the spin drying tub

• 3 wash cycles: allows you to choose between gentle, normal and strong wash depending upon the kind of fabric

• Fuzzy Logic: Auto load and Quality Sensing- Selects the ideal quantity of water, wash cycle, rinse and spin combinations at the touch of a button.

• Memory back up: ensures that your program settings don’t get disrupted even after a power failure during the wash

• Others: 4 water levels, Overflow rinse option, Customized wash options, Rat mesh, Castors etc

The ‘Force4’ technology is available in both semi automatic (GDS 665 and GDS 663 in a capacity of 6 kg) and fully automatic machines (GDF 1204 in a capacity of 5.5 kg). The prices of the washing machines are: GDS 663 – Rs. 6,990/-, GDS 665 – Rs 7,990/-, GDF 1204 – 11,400/-. The ‘Force 4’ washing machines are available across dealers in India.

To generate excitement around ‘Force 4’, Godrej is giving away a free set of four collectible ‘warrior’ toys along with each washing machine. These warriors are symbolic to the message of a 4 way attack on dirt. The idea is to reinforce the message of 4 way technology present in the washing machine.

About Godrej & Boyce Mfg Ltd:

The Godrej Group is one of the largest manufacturers of Home Appliances in India and has always delighted the consumer with relevant technology in wide range of efficient products. In 1958, Godrej was the First Indian Company to manufacture Refrigerators and has become synonymous with the category. Godrej pioneered the launch of Polyurethane Foam (PUF) in 1989 that soon became the new benchmark for the refrigerator industry. Recently, Godrej launched ZOP Technology in refrigerators which ensures protection against rust and combined this with a never before - ten year warranty for rust protection. In 1996, Godrej entered into the Washing Machine category and has gained a significant share in it. With Microwaves and Air Conditioners and DVD Players in its product basket, Godrej has become a full line Appliance Player. The turnover the Appliances Business for 2005-06 stood at Rs. 650 Crores.

For more information about Godrej Appliances please visit www.godrej.com or contact

Godrej & Boyce Mfg. Ltd.- Appliance Division

Bharat Gothoskar

Sr. Marketing Manager

bsg@godrej.com

022-67966055

Madison Public Relations

Saisangeeta

Account Manager

saisangeeta@fort.madisonindia.com

022-56548319/ 65733068/ 98208-60638