A new season, a new look with Mexx Time Fall Collection Watches

Company News

MUMBAI, August 23

Egana India Pvt Ltd (subsidiary of the Rose Group), presents the all-new Fall Collection 2006 from Mexx Time.

This collection will be giving time a new impulse with core themes Basic, Design, and Fashion. These watches are available at prices ranging Rs 2250/- to Rs 6750/-. The Fall collection 2006 has three themes to cater to different tastes and different wishes.

Mexx time has a double treat to offer starting from 10th August, 2006 on every purchase of Mexx Time get 15% discount and also Mexx Sunglasses worth Rs. 3950 absolutely free. This offer is valid till August 31, 2006.

Fashion lovers who value design will enthusiastically embrace this new collection along with an enticing offer which truly represents the feeling and attitude of being trendy and hip catering to each and everyone’s style and taste.

These watches are available in all the Watches and More stores (WAM), Shopper’s Stop, Lifestyle, Westside and leading lifestyle outlets across India.

About Mexx - The Brand:

Founded in 1980, Mexx is a global lifestyle brand offering a range of fashion apparel and accessories for women, men and children. Mexx is a feeling, an attitude- optimistic, non-conformist, inspiring and fun. Mexx is inspired by free-spirited people… women who take the path less travelled, men whose glasses are always half full. Mexx products are available internationally over 9,500 selling points in more than 45 countries in 4 continents.

Mexx Time which is designed in Netherlands has 50 designers from across 10 nationalities dedicated to meet the specific demands of Mexx’s consumers who lead active lives and love to wear accessories that lend themselves to almost any occasion.

About Egana India Pvt Ltd:

Egana India Pvt. Ltd. is a joint venture between the Rose Group & Egana Goldpfeil, a US $ 600 million group. Egana India started operations in 1999. Egana India now has distribution points in over 40 cities with more then 250 stores and has successfully established itself in the fashion lifestyle segment.

Thorough understanding of marketing dynamics and in-depth knowledge of the Indian market and brand management helped Egana Indian revolutionize the watch industry by introducing the concept of fashion, lifestyle and visual merchandising. Therefore changing the perception of watches from being a timepiece to a fashion accessory.

Today, Egana India’s portfolio boasts of brands like Esprit Time wear, Pierre Cardin Swiss, Carrera, Mexx, Cerruti 1881 & Puma in the category of watches. Looking at the success it has created with its brands, they soon will be launching Joop. Having created a segment for fashion watches, Egana India feels that now the market is ready to accept branded fashion jewellery.

Egana India extends its fashion business portfolio in three specific categories – watches, jewellery & retail.

For more information, please contact:

Dennis Raul (9820055806)/ Shweta Mistry (9820964141)

Good Relations (I) Pvt. Ltd., Mumbai @ 022-23535971

E-mail: dennis@gri.co.in; shweta@gri.co.in