Cheetos launches a 3D snack with 'Cheetos Dragonz'

Company News

New Delhi, September 9

In an ongoing endeavor to provide a tasty and fun filled experience for today’s discerning kids, Cheetos has launched it’s first new 3D snack - ‘Cheetos Dragonz’. The new limited-edition variant commemorates Cheetos’s partnership with Toon Disney and is closely associated with the programme – ‘Dragon Booster’ on Jetix. ‘Cheetos Dragonz’ are innovative, orange colored, chiseled pieces of extruded snacks, shaped in the form of a dragon. These dragons are crisp, great to taste and provide a unique, entertaining experience for the kids.

“Cheetos is a brand that has always stood for fun, naughtiness and adventure and the launch of ‘Cheetos Dragonz’ reinforces the brand’s core proposition. We are proud to associate with Toon Disney and have designed our product & packaging in a way that synergizes well with the theme of ‘Dragon Booster’. We are positive that ‘Cheetos Dragonz’ will be liked by kids across the country. The product has tested phenomenally well, outperforming our expectations”, said Sucheta Govil, Marketing Director, FritoLay India.

The launch is supported by a 360 marketing and promotional initiative across India.

Children can avail free dragon and gear buildables with every pack of ‘Cheetos Dragonz’. The buildables turn into a dragon / gear that form a key element of the ‘Dragon Booster’ programme.

All that the kids need to do is participate in the Jetix ‘Dragon Booster’ contest, held every Wednesday-Friday at 6 p.m. and answer the question through hotline, sms, mail or the website – www.toondisneyindia.com. Lucky winners get to win lots of ‘Dragon Booster’ goodies such as cool bags, toys and exciting school gear.

Offered in a 32 grams pack priced at Rs.10/-, the new ‘Cheetos Dragonz’ come in a vibrant pack and will be available till the month of November across key cities in India.

For further details, please contact :

Annie Kishen

Director - Corporate Communication

Tel: 0124 - 2357077 / 2880606

Email: annie.kishen@intl.pepsico.com

Namrata Asthana

Manager - Corporate Communication

Tel: 012 - 2880663

Email: namrata.asthana@intl.pepsico.com

Dhanur Oberai

Genesis Burson-Marsteller

Mobile: 9899085854

Email: dhanur.oberai@bm.com