JL Morison forays into the Baby Products segment,Launches Morisons Baby Dreams

afaqs! news bureau

19 Sep 2006 00:00 IST

New Update

Company News, September 19

MUMBAI

J.L.Morison has announced their entry into the Baby product segment with its new brand Morisons* Baby Dreams. All the products contain Natural Extracts and the goodness of nature, which is the best thing for the baby. Today most of the Baby oils available in the market place are paraffin-based oils for baby massage. Breaking away from this trend, Morisons* Baby Dreams Baby oil is a unique blend of goodness of seven Natural Oils. Other products introduced under the brand name are made from Natural Extracts like Almond, Wheat protein, Milk, Saffron, Honey, etc.

Mother’s are always worried about what products to use for their newborn baby. Today with not much choice available, Morisons* Baby Dreams will provide mothers with the best of range, which are safe and good for the baby and at affordable prices.

Speaking about the new brand Mr. Varunn Mody – Director JL Morison said, “there have been many players that have tried to enter this segment, however after an extensive research conducted we have decided to take the plunge and launch our products.

Adding to this Mr. Bipin Vengsarkar Executive Director J L Morison said “with a market size of Rs. 260 crores and growing at a rate of 9% there is always a room for a new player in this category. There is a latent need of natural ingredient based products in our country, which will be provided by JL Morison products”

Five Products have been initially launched in Mumbai, Pune and West Bengal.

Morisons* Baby Dreams Baby Oil is ‘NATURAL’, free of paraffin oil, is a perfect blend to nurture and protect the baby’s soft skin. The Extracts of Olive, Almond, Wheat germ, Sunflower, Coconut, Sesame and Lavender nourishes the baby’s skin to keep it strong, supple and infection free. Price – Rs 75/-

Moisturising Baby Bath – with no added colour- is extremely gentle on the baby with three natural vital extracts of Almond, Wheat Protein and Aloe, which gently and deeply cleanses the Baby’s delicate skin and hair, keeping them soft and well moisturised. Price Rs 75/-

Nappy Cream keeps the baby happy in her nappy. It protects baby’s sensitive and tender skin, effectively calming the most delicate areas exposed to prolonged nappy wetness and baby’s skin stays soft and healthy. Rs 75/-

Soothing Powder enriched with goodness of Silk Protein and Cotton Oil soothes, protects and nurtures baby skin to stay refreshed throughout the day. Price Rs 35/-

Nourishing Bath Soap cleans baby’s delicate skin with natural protective substances. It contains Milk, Saffron and Honey that will ensure her skin stays soft, supple and radiant. Rs 32/-

The above products are in addition to the feeding bottles, silicone nipples and teats.