Turn Up The Heat Campaign

Brand : Racold Thermo (P) Ltd. | Product Group : Water Heaters | Name of Agency : | City of Agency : | Country Of Agency : | Client : Racold Thermo (P) Ltd. | Work type : Client work | Date of publication / release : Mar 31, 2016 | Body copy :

Objective:

Racold Thermo’s objective was to identify and salute real heroes who do extraordinary to contribute towards the society. Those who Turn Up The Heat with their passion to spread goodness and bring about a change.

Turn Up The Heat Campaign gave such real heroes a chance to share their story and inspire others to Reborn everyday by doing their bit. The idea was to build brand resonance with its TG by making the TG, the real Hero.

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