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Paradise Lost ?

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Paradise Lost ?

Brand : NA | Product Group : Public Service | Social Service | Name of Agency : Srijan Advertising | City of Agency : Indore | Country Of Agency : India | Client : NA | Work type : Personal work | Date of publication / release : Dec 8, 2010 | Body copy :

The indestructible polythene, created by man, is now the most dangerous pollutant on the planet, choking our cities and poisoning our river. The illusion of convenience that this product has created for humanity and its rapid prevalence suited to the commercial interest has actually marred vast stretches of earth, creating unsightly dumps in every corner of the globe and even undersea. To create an awareness of this menace and to request people to be more responsible in disposal of the material, because it would be wishful to think of eliminating it altogether, this ad was created. Polythene pollution is a global phenomena and can be compared to the second original sin, that has the potential to condemn humankind to an irreversible destruction of the eco-system and eventual destruction of the paradise called earth!

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