Why you can sell a frost-free refrigerator to an Eskimo, but can't sell it to an Andhraite.

Brand : Eenadu Pradesh | Product Group : Media and Entertainment | Name of Agency : Everest Integrated Communications | City of Agency : NA | Country Of Agency : India | Client : Eenadu Pradesh | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: Why you can sell a frost-free refrigerator to an Eskimo, but can't sell it to an Andhraite.

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