Perhaps the first ad written with the belief that a media planner is human, and not a counting machine.

Brand : Eenadu Pradesh | Product Group : Media and Entertainment | Name of Agency : Everest Integrated Communications | City of Agency : NA | Country Of Agency : India | Client : Eenadu Pradesh | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: Perhaps the first ad written with the belief that a media planner is human, and not a counting machine.

Subhead: A gentleman in Andhra briefed a French architect to build a house for him. The architect took his client on a small trip to the South of France, where the client approved of a largish chateau and commissioned the architect to build a replica in his hometown.

Bodycopy: A gentleman in Andhra briefed a French architect to build a house for him. The architect took his client on a small trip to the South of France, where the client approved of a largish chateau and commissioned the architect to build a replica in his hometown.

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