BIG 92.7 FM signs up Mohinder Amarnath for ICC updates

Media News

MUMBAI, October 16

BIG 92.7 FM is once again re-writing the rules that describe today’s FM sector. BIG 92.7 FM has signed up with “Jimmy” Mohinder Amarnath, the 1983 World Cup match winner, to provide LIVE updates on ongoing ICC Champions Trophy to be played in India from October 7 to November 5, 2006. The updates on BIG 92.7FM have been sponsored by Spout chewing gum.

“Jimmy” Amaranth will be offering regular cricket updates on BIG 92.7 FM four to five times a day to provide a ringside update on the matches and players performance and even a few interesting tid-bits on the player’s and team’s performance. The show will be simulcast across all BIG 92.7 FM stations in New Delhi, Hyderabad, Chennai and Bangalore and in Mumbai, Kolkata and Bangalore in the coming weeks. To ensure the updates are of relevance to the listener, the updates will be in Hindi for the Northern and Western markets and English in the Southern markets

Speaking on the alliance, Amarnath said “Cricket is my passion and nothing excites me more than to be able to connect directly with cricket fans – live and to be able to interact with them. Through BIG 92.7FM, the newest Radio Station, I will be able to do what I do best and am very excited about it.

Speaking on the occasion, Mr. Tarun Katial, COO, BIG 92.7FM said, “It is our endeavour to create an edge and provide our listeners with exclusive entertainment. Cricket is a sport which unites the nation and it is our way of offering BIG entertainment on BIG 92.7FM. The credibility of Mohinder Amarnath gels with the Station’s aim of providing credible and relevant information to our listeners.”

A brief on “Jimmy” Mohinder Amarnath

A man with grit, guts and gumption is how people remember one of India’s leading cricketing personality, “Jimmy” Mohinder Amarnath. His career began in 1969 and spanned two eventful decades. Jimmy is also fondly referred to as cricket's Frank Sinatra - the master of the comeback. His detractors and peers suspected his capabilities of tackling fast paced bowling, but finished as one of the finest and bravest players of pace. His defining season was 1982-83: coming back to the side after three years, he stood tall to knock off 1182 runs - including five hundreds - in 11 away Tests against West Indies and Pakistan. He crowned the season with back-to-back Man of the Match awards at the climax of India's World Cup-winning campaign in 1983. He will always be remembered as a batsman who did not flinch in the face of fire.

About BIG 92.7 FM

BIG 92.7 FM is part of Adlabs Films. Ltd. The Station is poised to create history with it’s pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The company plans to take FM radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment. The Station promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. In addition to the utilities, the Station has a stunning array of RJ’s who will be the voice and personality of the channel. The RJ’s have been selected after a careful and selective nationwide hunt. With an investment of Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and licensing, the proposed network will be the largest ever. BIG 92.7 FM will bring to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability, hot swappable power supply and power amplifier with controller card redundancy. BIG 92.7 FM is the next BIG thing on Radio. Big is beautiful! BIG is better! And now its here!! BIG 92.7 FM. Suno. Sunao. Life Banao.

For further information, contact

Ankeet Dave

98334 38800

Barkha Prabhakar

98190 85998

Hanmer&Partners