Come join the Online Amazing Race Asia!

Media News

MUMBAI, November 1

Good news for fans of The Amazing Race Asia! AXN is rolling out The Amazing Race Asia Online Race, an interactive online competition that gives viewers a chance to taste the action of the race. Contestants will have to decipher clues and execute challenges in the race to the grand prize, just like their favourite teams in The Amazing Race Asia!

A truly unique and innovative initiative, The Amazing Race Asia Online Race is launched to further connect with viewers of The Amazing Race Asia, slated for broadcast on 9 November at 11pm. The online race is a manifestation of AXN’s commitment to deliver a 3600 entertainment experience for its viewers.

The Amazing Race Asia Online Race seamlessly integrates sponsors of The Amazing Race Asia into fun and interactive activities for fans. Contestants will have to search for clues and weave their way through a web of challenges, including tasks like assuming the role of an Amazing Race cameraman chasing contestants through the cities, a memory game and more.

The Amazing Race Asia Online Race is played in teams of 2 and the goal is to race from checkpoint to checkpoint online. Each team will have to complete a special task in order to get the clues to the next checkpoint. A tutorial of the race can be found at http://amazing-race-asia.axn-asia.com/promotions/online-race/index.html.

Registration for The Amazing Race Asia Online Race is now open and registration closes on 5 November 2006. The race will run in two legs. The first leg will be held from 6 November to 9 November at 9:30 pm. Participants have to navigate and complete all the checkpoints in the specified sequence within this period to qualify for the next leg of the Race.

The second leg will be held on 11 November, where all eligible participants have to log in from 2:30 pm in the final race to the finishing line where the grand prize of USD$2,000 awaits the winner!

So hurry and sign up for The Amazing Race Asia Online Race today!

The Amazing Race Asia Online Race

Registration Details can be found on http://amazing-race-asia.axn-asia.com/

Registration Closes on 5 November 2006

Results will be announced on 13 November 2006

About AXN

Delivering top rated series, blockbuster features, adventure-reality and first-run lifestyle sports programming, AXN is a leading international television destination among young adults 18-34. AXN is seen in 50 countries across Asia, Latin America, Europe and the Middle East, and is part of Sony Pictures Television International's diverse portfolio of over 40 global networks. Sony Pictures Television International is a Sony Pictures Entertainment company.

AXN Asia is available to more than 76 million households 24-hours daily throughout Asia in Taiwan, India, Hong Kong, Singapore, Thailand, Philippines, Japan, Sri Lanka, Pakistan, Bangladesh, Malaysia, Indonesia, Brunei, Cambodia, South Korea, Macau, Papua New Guinea, Nepal, Maldives, Mongolia and in hotels and VIP compounds in China. AXN can also be seen in 40 million cable television households on time-block basis in China. More information about AXN Asia can be found online at www.axn-asia.com.

For further information, please contact:

Deepa/ Kehkashan/ Jinal

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