Mid Day, Hindustan Times forge alliance in classifieds

Mid Day and Hindustan Times have come together to form an alliance in the classifieds category.

Every Sunday, HT comes with the HT Classifieds supplement, comprising, on an average, 22 pages. Mid Day, on its part, is the largest read afternoon tabloid in Mumbai, providing perhaps the most comprehensive city news coverage. It has been the most cost effective response engine for advertisers in Mumbai.

"The media houses have formed an alliance package for classifieds to provide a cost effective platform and ensure higher reach for advertisers across the two leading metros of Mumbai and Delhi through a nominal and incentivised combined rate package. There is also an exclusive introductory offer, which comprises of Park Avenue-JKHelene Curtis gift hampers," Rohit Adya, assistant vice-president, marketing media, HT, informed agencyfaqs!.

The classifieds centres will be incentivised through special bumper offers on performance with gifts such as trip to Singapore, home theatres systems, DVDs, colour televsion and the like.

Adya added, "This alliance is a win-win for both advertisers as well as the classifieds centres. Extensive response, cost effectiveness, wider options and fabulous offers are in the offing for both."