FTV launches fashion channel for men

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afaqs! news bureau
New Update

Fashion TV has launched its second fashion channel exclusively for men. Covering the latest in fashion, the 24-hour channel is called FMen. FMen, a project, which has been under preparation since 1997, was finally launched on September 12, 2003.

"FMen will be broadcasting international men's shows, lifestyle and culture events, programmes on the world of male models, designers and photographers," mentions a company press release.

'Today's men have a totally new approach to fashion," states Michel Adam, CEO and founder Fashion TV. "FMen will be the perfect channel to show how men's lifestyle and culture grow around the world," he adds.

The synergy of Fashion TV and FMen channels would hopefully fulfil the information and entertainment needs of both men and women.

In Europe, FMen is broadcast on Eutelsat HB VI, 13°, while in Asia and Australia FMen is being broadcast on NSS 6. In the UK and Ireland, FMen will be shown initially every two hours on Fashion TV, on BskyB channel 220. In North and South America, FMen will be shown initially every two hours on Fashion TV broadcasted on NSS 806.

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