Radio Mirchi launches in the Holy city of Varanasi

Media News

Varanasi, July 16

The holy city of Varanasi will now wake up to devotional music, with the launch of cities first private FM radio station RADIO MIRCHI 98.3 FM. Taking its promise further to provide better-quality with innovative programming and captivate its listeners yet again, India’s hottest radio station Radio Mirchi 98.3 FM went on air in Varanasi to the sounds of ‘Maa Tujhe Salaam’ anthem on the weekend.

Radio Mirchi already enjoys a leadership position in 18 cities and broadcasts on a common frequency of 98.3 FM across the country. Today, over 20 million Indians listen to Radio Mirchi across. Mumbai (Bombay), Delhi, Kolkata (Calcutta), Chennai (Madras), Indore, Ahmedabad, Pune, Hyderabad, Bangalore, Jaipur, Patna, Jalandhar, Goa, Baroda, Bhopal, Kanpur, Rajkot and Nashik. After the commencement of operation in Varanasi, Entertainment Network (India) Limited (ENIL) - Radio Mirchi will roll out 13 more radio stations by the end of this year, taking the total to 32 stations.

Sharing his thoughts on the potential of FM radio in India, Nandan Srinath, COO, Entertainment Network (India) Limited (Radio Mirchi), said “Radio's strength is its immense flexibility, adaptability and suitability for a modern and active life. Lots of towns in India today are energy starved and with the launch of radio stations across the country, radio is becoming a familiar sight. Additionally, it is proving to be the best companion. We expect the Mirchi style of programming of Radio Mirchi to revitalise radio in Varanasi, just the way we have been able to win the loyalty of listeners in Mumbai, Delhi, Kolkata and other cities.”

Manav Shankar, Station Head, Radio Mirchi, Varanasi “In Varanasi we find strong community bonding, commonly known as ‘Adi’. People are very warm and friendly, like a close knit family and they believe in getting together in the evening to exchange notes. Radio Mirchi will soon become a part of this family and win peoples love through its tailor made and personalized programmes and innovative content.”

Radio Mirchi 98.3 FM’s diverse mix of shows will catch up with the pulse of the city. The morning begins with a wake up call of Just Jagoo, to connect to the holy city with chants & devotional songs. Hello Banaras, a charged up breakfast show packed with city and national happenings, fun, views, celebrity interviews, interactivity and infotainment; Khoobsurat, for the women of today the show is about everything that relates to women, from lip smacking recipes, handy home tips to professional help; Total Filmi, for the latest Bollywood gossip; Bumper2Bumper, a gaming show and a complete stress buster after a tiring day of work; Purani Jeans for retro music and Dil Mein Baje Guitar for love dedications, messages to you friends and more.

Radio Mirchi is positioned as a sunshine channel, with a baseline, which reads ‘It’s Hot’. With round the clock programming, Radio Mirchi entertains and informs audiences with the best of contemporary music, city happenings, Bollywood gossip, special interviews, exclusive film promotional tie-ups and lots more. 24 hours of hit music is what Radio Mirchi promises to deliver to its listeners.

For further information, please Contact:

Smriti Saxena

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