Radio Mirchi launches in Aurangabad – the gateway to World Heritage Sites of Ajanta and Ellora

Media News

Aurangabad, July 24

Taking its promise further to provide better-quality with innovative programming and captivate its listeners yet again, India’s hottest radio station Radio Mirchi 98.3 FM went on air today in Aurangabad to the sound of ‘Maa Tujhe Salaam’ anthem at 6:55 am.

Radio Mirchi already enjoys a leadership position in 19 cities and broadcasts on a common frequency of 98.3 FM across the country. Today, over 20 million Indians listen to Radio Mirchi across Mumbai, Delhi, Chennai, Kolkata, Indore, Ahmedabad, Hyderabad, Bangalore, Jaipur, and Pune. In the last two months Radio Mirchi launched stations in Patna, Jalandhar Goa, Bhopal, Vadodara, Kanpur, Rajkot, Varanasi and Nashik. After the commencement of operation in Aurangabad, Entertainment Network (India) Limited (ENIL) - Radio Mirchi will roll out 12 more radio stations by the end of this year.

Commenting on Radio Mirchi launch in Aurangabad, Nandan Srinath, COO, ENIL (Radio Mirchi), said, ‘“It’s truly a proud moment for Radio Mirchi with the station launch in Aurangabad. We are happy to be recognised as India’s hottest radio station and connecting with listeners across the length and breath of the country is part of Radio Mirchi’s aggressive growth plans. We plan to expand rapidly and the west zone is an important market for us. We expect the Mirchi style of programming of Radio Mirchi to revitalise radio in Aurangabad, just the way we have been able to win the loyalty of listeners in Mumbai, Delhi, Kolkata and other cities.”

Added Manas Bhattacharya, Station Head, Radio Mirchi, Aurangabad, “Aurangabad is a perfect blend of the new with the old. Carrying forward the charm and mannerism of the Nizam, the people of Aurangabad are courteous, polite and extremely helpful. Radio Mirchi in Aurangabad, like all its other stations, will have localized programming content with local news that can be use everyday, every hour. We are confident of winning the people of Aurangabad with our unique programming blend with fabulous music round the clock.”

Radio Mirchi is positioned as a sunshine channel, with a baseline, which reads ‘It’s Hot’. With round the clock programming, Radio Mirchi will entertain and inform audiences with the best of contemporary music, city happenings, Bollywood gossip, special interviews, exclusive film promotional tie-ups and lots more. 24 hours of hit Bollywood music is what Radio Mirchi promises to deliver to its listeners. Moreover, the station uses the ‘best of class’ transmission and studio equipment to broadcast crystal clear stereophonic sound to its listeners.

Radio Mirchi 98.3 FM will broadcast a diverse mix of shows including Hello Aurangabad, a charged up breakfast show to say hello! to a bright new day; Khoobsurat, for the women of today; Total Filmi, for the latest Bollywood gossip; Bumper to Bumper, for the latest buzz in city happenings, business & stock update, sports etc, Club Mirchi, for Complete dance masti with latest hindi remix; Purani Jeans for retro music and Dr. Love, a show which prescribes the best medicines for love related problems.

Other special weekend shows include ‘Taanga Palti Ghode Faraar – Bole To Rapchik Ravivar’, where the entire Sunday is devoted to the local talent. Sundays will be a lot of back to back music and a relaxed day for all music lovers.

So tune into Radio Mirchi 98.3 FM, India’s Hottest Radio Station for the best music and masti in Aurangabad.

For further information, please contact:

Priscilla Guite

PR Pundit

9967218800