BIG 92.7 FM hits Agra airwaves

Media News

Agra, August 21, 2007

BIG 92.7 FM, India’s No.1 FM Network, today announced the latest edition to its kitty, with the launch of its Station in Agra.

In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several Tier II towns across the country which will eventually take the total count to 45.

With its Hot Adult Contemporary music positioning, covering favorite tracks from across era’s and its endeavor to create high aspiration and wholesome entertainment, BIG 92.7 FM has taken aboard several well-known personalities and has created an exciting programming mix that ensures relevant and credible information to their listeners. BIG 92.7 FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. The Station has designed utilities such as traffic, mandi, sarafa and weather updates along with time checks and health tips to help optimize the listener’s time management and health. Another important programme offering of the Station is the ‘Acknowledgement of local Heroes in Society’. BIG 92.7 FM aims to honor the deserving common man who works relentlessly and voluntarily for the betterment of society.

In Agra, BIG RJ’s Meenakshi, Manika and Akhlaq will be entertaining the city 24x7.

The joyride will start at 6 am with Sehar to be followed by the popular Breakfast show BIG Chai 7 am -10 am. Other shows on weekdays include Big Chai ,Episode 927, Mam Ka Taim , Chal Kalti Maar, Big Googli Kehta hai Dil ,There are special shows on Sunday’s as well.

To ensure the highest aspirational appeal and connect with its listeners, BIG 92.7 FM has Abhishek Bachchan as the Brand Ambassador in East, North and West and super star Asin & Upendra for South India

In a recent survey conducted by Indica Research Consumer Insights Pvt. Ltd., Bangalore, Hyderabad and Chandigarh within few months of being launched in the city, were adjudged the No. 1 Station whereas Mumbai and Kolkata stations have been adjudged as No. 2 in their cities, as per the study on various criteria during the period of February – March 2007. Apart from the cities surveyed, BIG 92.7 FM enjoys leadership in all other cities where the Network has brought in the new wave of private FM and offering wholesome entertainment to its audiences.

Commenting on the station’s entry into Agra, Mr. Achal Sharma, Station Director, BIG 92.7 FM, Agra said “We are very excited about launching in the city of Agra. Our programmes have been put together after much research and understanding of local requirements as it is our endeavor to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Agra. We have been received extremely well across the country and we are sure of the same welcome from the people of Agra.”

With an aim to touch 200 million listeners, which is every fifth Indian across the country; every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace.

For further details please contact:

Shrinkhala Saxena / Jayita Mukherjee

Corporate Communication

Mobile: 9811968943 / 9810541560

Direct:011-30886895

www.big927fm.com